Daniel Pedersen
Frontend Developer & Product Engineer building scalable web applications with focus on user experience and business impact.
Experience
Software Engineer
Hakio
Contributing to the development of a demand forecasting platform tailored for the fashion industry. Working across the stack to deliver reliable data workflows, intuitive interfaces, and performant forecasting features that support data-driven decision making for fashion brands.
- •Implemented core features that transform historical data into actionable demand insights
- •Collaborated with data science team to integrate forecasting models into production systems
- •Built user-facing functionality that helps planners interpret forecasts and adjust inventory strategies
Product Engineer, React
Understory
Developing frontend solutions in React and Next.js with focus on product-led growth and user experience. Close collaboration with product team to create features that drive real user and business value.
- •Built flexible payment solution with Stripe integration supporting B2B and B2C scenarios
- •Implemented Markdown-based rich text editor designed to match user input patterns
- •Developed reusable component library with MUI ensuring consistency across products
Web Developer, C#/.NET
Admill
Full-stack development with focus on React applications and performance optimization. Worked from design to production with emphasis on user experience and organic traffic growth.
- •Optimized React application performance and implemented SEO best practices
- •Developed responsive interfaces with focus on conversion optimization
Featured Project
Self-developed SaaS platform demonstrating modern frontend architecture and conversion optimization. Focus on user experience and technical implementation showcasing product development skills.
- •A/B tested user flows resulting in improved conversion rates
- •Optimized Core Web Vitals and loading performance
- •Mobile-first responsive design with focus on accessibility